Media & Advertising
Publicitatea online, cea mai eficienta pentru brandurile financiare
Publicitatea online este cea mai eficienta din punctul de vedere al ROI (return on investment) pentru promovarea brandurilor financiare, potrivit unui studiu realizat de Brand Science pentru agentia Clear Channel Outdoor, citat de Brandrepublic.com.
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Studiul a aratat ca publicitatea genereaza venituri de 1,89 lire sterline pentru fiecare lira cheltuita online, in timp ce reclama pe print aduce 1,80 lire, iar cea prin outdoor 1,60 de lire. TV-ul este cel mai ineficient, cu 1,59 lire pentru fiecare lira cheltuita pentru publicitate.
Rezultatele cercetarii arata ca brandurile financiare ar trebui sa aloce o cota mai mare din bugetul de publicitate pentru outdoor, Internet si radio in 2010 decat in 2008.
Publicitarii ar trebui sa aloce 15% din buget pentru outdoor, comparativ cu 9% in 2008, 12% pentru Interent, de la 5% in 2008, si 4% pentru radio de la 2% anul trecut, concluzioneaza studiul.
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