Media & Advertising
Publicitatea online o depaseste pe cea de pe print, in SUA
Publicitatea online din SUA o va depasi pe cea de pe print pentru prima data in 2010. Astfel, cheltuielile cu publicitatea online vor ajunge in acest an la 25,8 miliarde de dolari, in crestere cu 13,9% fata de anul trecut, scrie presa internationala.
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In acelasi timp, publicitatea de pe print (ziare, reviste, n.r.) se va reduce cu 8,2%, pana la 22,8 miliarde de dolari.
Pentru 2011, compania de cercetare eMarketer estimeaza ca publicitatea online va creste cu 10,5%, la 28,5 miliarde de dolari, iar cea de pe print va scadea cu 6%, la 21,4 miliarde de dolari.
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