Media & Advertising
Publicitatea online va creste in 2012. Cat va „inghiti” din bugetele de marketing?
Piata de publicitate online ar putea fi marele castigator al scaderii bugetelor de marketing din 2012. Si asta pentru ca digitalul acopera nevoia de promovare a brandurilor la costuri mai mici fata de alte forme de publicitate. Cu toate acestea, este putin probabil ca sumele alocate pentru reclama online sa depaseasca 10% din bugetele de marketing.
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