Media & Advertising
Publicitatea radio a crescut in Marea Britanie cu peste 5% in T3
Publicitatea radio britanica traverseaza o crestere spectaculoasa, potrivit ultimelor date furnizate de RadioCentre, care indica un venit total in crestere cu 5,4% raportat in al treilea trimestru din 2007, fata de perioada similara a anului trecut, informeaza presa internationala.
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RadioCentre, institutia autorizata pentru monitorizarea advertisingului radio din Marea Britanie, indica o majorare a veniturilor totale pana la 208 milioane euro, in al treilea trimestru al anului.
Veniturile din vanzari si promotii au inregistrat cresterea cea mai semnificativa pe segmentul reclamelor radio, urcand cu 8%, pana la 38 milioane de euro. Cu toate aceste, veniturile pe plan local s-au depreciat cu 0,7%, pana la circa 54 milioane de euro.
Andrew Harrison, directorul executiv al RadioCentre a numit anul 2007 drept anul de referinta pentru industria reclamelor radio din Marea Britanie.
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