Media & Advertising
Radu Florescu, Saatchi&Saatchi: In 20 de ani de publicitate nu am trait unul mai greu ca 2010
Radu Florescu (foto),CEO-ul si fondatorul grupului de comunicare Centrade Saatchi&Saatchi, unul din veteranii publicitatii romanesti, descrie 2010 ce pe cel mai dificil an cunoscut vreodata de advertisingul local.
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„In 20 de ani de experienta in publicitate nu am trait un an atat de dificil. M-am confruntat cu alte chestiuni dificile in trecut, dar 2009 si 2010 au depasit toate limitele„, a spus Florescu, citat de Hotnews.
Radu Florescu a pus bazele Centrade in 1990, iar in 1992 a afiliat-o retelei internationale de publicitate Saatchi&Saatchi.
In prezent, grupul inglobeaza agentia de creatie Saatchi&Saatchi, agentia de media Zenith Media, Saatchi&Saatchi X – axata pe BTL, Saatchi&Saatchi PR, casa de productie Pantone si Cable Direct.
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