Media & Advertising
Romtelecom isi liciteaza si creatia: Pierde Graffiti contul?
Romtelecom a demarat procesul de selectie pentru serviciile de creatie, strategice, direct marketing, online, productie advertising si evenimente, gestinate in prezent de agentiile Graffiti BBDO si Frank Digital. Miscarea vine la putin timp dupa ce operatorul a initiat si licitatia pentru servicia de media planning si buying.
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Compania a invitat deja la pitchul de creatie peste 20 dintre cele mai importante agentii de profil de pe piata.
„Obiectivul licitatiei este identificarea celei/celor mai bune agentii de pe piata care sa ofere Romtelecom cele mai competitive servicii pentru actiunile de comunicare ale companiei, atat in segmentul rezidential, cat si in cel de business. Vor fi evaluate atat partea de creativitate si strategie, cat si preturile oferite”, au explicat oficialii operatorului.
Pana la data de 12 noiembrie agentiile invitate sunt asteptate sa isi confirme interesul de a participa la procesul de selectie..
In prezent Romtelecom colaboreaza pentru astfel de servicii de creatie si digital cu Graffiti BBDO (2009) si Frank Digital (din 2008).
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