Media & Advertising
Se dezgheata piata de publicitate TV?
Numarul de puncte de audienta livrate de televiziunile romanesti a avut o usoara crestere, de 6%, in luna ianuarie, comparativ cu aceeasi perioada din 2010, dar asta nu inseamna ca si bugetele au crescut. Televiziunile generaliste au avut fie scaderi, fie cresteri nesemnificative ale numarului de puncte de audienta livrate, insa unele canale de nisa au inregistrat evolutii importante, potrivit Adevarul.
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Piata TV a livrat in ianuarie 115.028 GRP-uri (puncte de audienta inregistrate de reclamele derulate) pentru cele 291.733 de spoturi publicitare difuzate, cu 6% mai multe fata de aceeasi luna din 2010. Lider ramane Pro TV, care a avut totusi o usoara scadere de 8%, iar principalul sau competitor, Antena 1, a inregistrat o crestere de 13%.
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