Media & Advertising
Sef pe marketingul BP: Trebuie sa facem eforturi uriase pentru a ne spala imaginea dupa dezastrul din Golful Mexic
Luc Bardin, directorul de vanzari si marketing al British Petroleum (BP) a declarat ca societatea britanica trebuie sa faca eforturi uriase pentru a-si salva reputatia dupa deversarea de petrol din Golful Mexic, scrie BrandRepublic.
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Platforma Deepwater Horizon, exploatata de BP, a explodat la sfarsitul lunii aprilie provocand moartea a 11 persoane. Incendiul nu a putut fi stins, iar platforma s-a scufundat producand cele mai mari scurgeri petroliere marine din istoria SUA. Scurgerea a fost oprita in luna august.
British Petroleum a iesit, in acest an, din topul celor mai valoroase 100 de brand-uri din lume, publicat de Interbrand, dupa ce cu un an inainte s-a aflat pe pozitia 23.
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