Media & Advertising
Seful Microsoft Marea Britanie: Publicitatea, nu continutul platit, este viitorul
Publicitatea va continua sa ramana principalul mijloc de monetizare a continutului online in urmatori 2-5 ani, a declarat Ashley Highfield, seful Microsoft Marea Britanie, in cadrul conferintei IAB Engage 2009, potrivit Brandrepublic.com.
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Acesta a precizat ca in timp ce modelul platit va functiona pentru anumite tipuri de continut online, publicitatea va ramane principala sursa de venit pentru publicatiile online.
Ashley Highfield a mai atras atentia asupra faptului ca proliferarea netbook-urilor ieftine in Marea Britanie va genera o crestere a cererii pentru continut video online.
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