Media & Advertising
Smirnoff se pregateste sa-i incalzeasca pe britanici: Brandul de votca va fi promovat de Craciun cu peste 60 mil. euro
Diageo a bugetat 60 milioane euro pentru pentru o campanie de marketing masiva, menita sa creasca vanzarile Smirnoff in lanturile de retail din Marea Britanie, scrie presa internationala.
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Campania pentru Smirnoff va lua startul in decembrie, pe TV, retele sociale si BTL (evenimente).
Decizia Diageo vine din incercarea de a creste vanzarile in Europa Occidentala, dupa un an fiscal incheiat cu deprecieri de 2% a vanzarilor nete si 1% a profitului operational.
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