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Sponsorizarile din sportul european au crescut cu 37% dupa anul 2000
Sponsorizarile din sportul european au inregistrat o crestere cu 37%, din anul 2000 si pana in prezent, insumand in aceasta perioada 6,7 miliarde de euro, potrivit unui studiu al companiei consultanta International Marketing Reports, citat de presa internationala.
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Domeniul serviciilor financiare este in acest an cel mai important sponsor din sportul european, cu o cota de 13% din cele 6,7 miliarde de euro. In anul 2000, serviciile financiare se aflau pe locul 3 ca valoare, dupa domeniile auto si alcool, reprezentand 8% din totalul sponsorizarilor.
Sporturile care beneficieaza de cele mai multe sponsorizari sunt fotbalul, cu 38% din cele 6,7 miliarde de euro, si sporturile cu motor, cu o cota de 32%. Niciun alt sport nu depaseste 4% din totalul acestor sponsorizari.
Cercetarea a fost realizata de International Marketing Reports si a analizat 2.157 de contracte de sponsorizare in sportul european, realizate pentru anul 2007. International Marketing Reports este o companie britanica de consultanta in marketing, axata pe sport si televiziune digitala.
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