Media & Advertising
Spotul Aqua Carpatica se modifica pentru a clarifica afirmatia \”singura apa minerala din lume fara nitrati\”
Spotul Aqua Carpatica va fi modificat in sensul clarificarii afirmatiei "singura apa minerala din lume fara nitrati", dupa cum si-a luat angajamentul in fata CNA Jean Valvis, patronul producatorului de apa, dupa ce RAC (Consiliul Roman pentru Publicitate) a atras atentia ca afirmatia "cea mai pura apa minerala din lume" nu se sustine doar prin lipsa din compozitie a nitratilor .
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Noua varianta a spotului va lamuri faptul ca apa minerala despre care se vorbeste in reclama este cea carbogazoasa, asta in conditiile in care apa plata produsa sub aceeasi marca (Aqua Carpatica) contine 0,8 mg de nitrati pe litru, scrie paginademedia.ro.
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