Media & Advertising
Starcom si-a adjudecat contul de media de 1mld. $ al Microsoft
Agentia Starcom Mediavest Group a castigat contul de media planning si buying al Microsoft din Statele Unite, evaluat la 1 miliard de dolari, relateaza Brand Republic.
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Anterior contul din SUA era gestionat de Universal McCann, care va continua sa administreze conturile de media ale MIcrosoft din afara regiunii mentionate.
In 2010, compania de software a cheltuit circa 59 milioane de dolari pe campaniile de media din Marea Britanie, potrivit firmei de cercetare de piata Nielsen, citata de sursa mentionata.
Microsoft a organizat pitch-ul in luna ianuarie.
Starcom face parte din Publicis Groupe.
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