Media & Advertising
Starcom va gestiona contul de marketing pentru Dacia si Renault
Agentia de comunicare Starcom Romania va gestiona contul de marketing direct pentru companiile Dacia si Renault, urmand sa se ocupe atat de implementarea programelor de comunicare directa, cat si de utilizarea bazelor de date a celor doua companii.
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Starcom a castigat de curand pitch-ul (licitatia) organizat de cele doua companii.
„Managementul relatiei cu clientii (CRM) este un instrument vital pentru compania noastra, de aceea avem o echipa in-house specializata in on-line si off-line CRM, cu care Starcom va colabora indeaproape”, a declarat Elena Buhus, sef departament Marketing Relational Dacia si Renault.
„In contextul fragmentarii mediilor conventionale si schimbarii comportamentului consumatorilor, suntem in cautarea celor mai eficiente metode de contact si de comunicare cu publicul nostru.”
Starcom Romania este o agentie de comunicare, parte din Starcom MediaVest Group – o importanta retea de agentii de media de la nivel global.
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