Media & Advertising
Streetwise, agentia fostului PR Realitatea TV, devine operationala de miercuri
Streetwise PR, agentia de Guerrilla PR, fondata de Lavinia Rindasu Udrea, fostul sef de relatii publice al postului Realitatea TV, va deveni operationala incepand cu 15 octombrie, au anuntat reprezentantii agentiei.
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Guerilla PR este o forma de comunicare neconventionala, creativa, cu buget restrans, realizata prin tehnici de teasing.
Rindasu a plecat in iunie de la Realitatea Catavencu, pentru a pregati lansarea proiectului Streetwise PR.
Agentia, infiintata in septembrie, va utiliza in proportie de 90% tactici neconventionale de promovare.
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