Media & Advertising
TBWA a castigat contul global de 600 mil. $ pentru creatia Visa
Agentia full-service TBWA a castigat contul global de creatie, in valoare de 600 milioane dolari (422 mil. euro) al procesatorului de carduri Visa, in urma unui pitch la care au mai participat alte 3 grupuri de publicitate: BBDO Worldwide, WPP Group si Publicis Groupe, scrie presa internationala.
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Conturile din SUA pentru majoritatea cheltuielilor publicitare ale Visa au fost gestionate de TBWA inca din 2005.
Intr-un comunicat de presa emis de Visa, se precizeaza ca TBWA va incepe sa furnizeze oficial noile servicii de creatie incepand cu 1 ianuarie 2009.
Visa Europe, divizie separata de Visa, nu a participat la pitch-ul organizat pe plan global, preferand sa colaboreze in continuare cu Mediaedge:cia, care administreaza un cont in valoare de 113 mil. euro.
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