Media & Advertising
Televiziunile americane vand publicitate in avans si pentru 2012
Principalele retele de televiziune din SUA au vandut in avans pachetele de publicitate pentru sezonul 2011-2012, iar valoarea acestora a crescut cu pana la 8% .
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Astfel, CBS, Fox, ABC, NBC si CW au realizat vanzari in valoare de 9 miliarde de dolari, fata de cele 8.5 de miliarde de dolari estimate in 2010. Este o crestere de 6 la 8%.
CBS, cea mai vizionata retea tv din Statele Unite, conduce in topul televiziunilor americane cu o crestere de 15 de procente si un avans de 2,7 miliarde de dolari. Celelalte televiziuni se lauda cu castiguri la pachetele publicitare in jur de 10 procente, relateaza Mediafax.
NBC a afisat cel mai mic castig, de doar 9%. Grupul de telecomunicatii Time Warner a incheiat afaceri in crestere cu aproximativ 13%.
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