Media & Advertising
The New York Times se aliaza pe online cu Monster.com
Compania de media The New York Times a incheiat recent un parteneriat cu site-ul de recrutare Monster.com pentru vanzarea de publicitate.
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In acest fel, brandul Monster va aparea pe 19 site-uri ale publisherului New York Times, printre care si The New York Times si Boston Globe.
Utilizatorii site-urilor apartinand publisher-ului vor avea astfel acces la continut si la motoare de cautare de joburi specifice Monster.com.
Pana anul trecut atat Monster cat si rivalul HotJobs de la Yahoo nu au mai avut parteneriate cu presa scrisa, spre deosebire de concurentul lor CareerBuilder.
Anul trecut totusi, trei ziare cu care CareerBuilder incheiase parteneriate, The Philadelphia Inquirer, Philadelphia Daily News si Akron Beacon Journal, au ales ca partener nou Monster.com.
Monster mai are parteneriate incheiate si cu Orange Country Register si cu St. Petersburg Times.
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