Media & Advertising
Time Warner a investit 12 mil. $ intr-un site adresat tinerilor
Cea mai mare companie media din lume, Time Warner, a investit 12 milioane de dolari in site-ul pentru tineri Gaia Online, in urma unei intelegeri dintre cele doua companii, investitie motivata de cresterea publicitatii pe site-urile de acest gen, conform Mediaweek.
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Investitia nu implica influenta manageriala a Time Warner in Gaia Online si face parte dintr-o intelegere de finantare incheiata anul trecut.
Luna trecuta, compania Sony a facut o investitie similara in Gaia Online, dar suma nu a fost data publicitatii.
Gaia obtine venituri de 1 milion de dolari pe luna din vanzarea de bunuri virtuale si de curand a inceput difuzarea pe site a filmelor din arhiva Warner Bros. cum ar fi Matrix sau Ace Ventura: Pet Detective.
Compania Gaia spune ca site-ul are 3 milioane de utilizatori in fiecare luna care petrec in medie o orã pe zi vizitandu-l.
Conglomeratul media Time Warner este cea mai mare companie media din lume si detine revistele „Time”, „People”, „Sports Illustrated”, „Fortune”, studioul Warner Bros. Pictures, posturile de televiziune CNN, HBO, Cartoon Network si altele.
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