Media & Advertising
Timpul petrecut in fata televizorului a crescut usor la 3 ore si 12 minute, la nivel global
Timpul mediu petrecut in fata televizorului a ajuns, anul trecut, la 3 ore si 12 minute pe zi, in crestere cu 3 minute comparativ cu 2008 si cu 9 minute fata de 2004, potrivit unui studiu efectuat, la nivel global, de compania Eurodata TV Worldwide, potrivit Mediafax.
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In ceea ce priveste analiza pe regiuni, consumatorii din America de Nord petrec cel mai mult timp in fata televizorului, cu o medie de 4 ore si 40 de minute pe zi, urmati de cei din Orientul Mijlociu, care se uita la televizor, in medie, 4 ore si 34 de minute, si de cei din Europa, care umraresc programele TV, in medie, 3 ore si 42 de minute.
In America Latina, un consumator obisnuit se uita la televizor, in medie, 3 ore si 30 de minute, in timp ce consumatorii din regiunea Asia – Pacific isi petrec in fata micilor ecrane circa 2 ore si 41 de minute.
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