Media & Advertising
Tipul de conținut care îi mai face pe tineri să se uite la TV
Consumatorii maturi consumă media tradițională într-o proporție mai mare, în timp ce segmentele mai tinere sunt interesate de tipul de conținut și calitatea acestuia. Talent Show-urile, Block Busterele sau meciurile cu miză mare sunt cele care îi fac pe tineri să poziționeze TV-ul ca alternativă de luat în calcul, potrivit unui studiu Starcom Mediavest.
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