Media & Advertising
Tirajul platit al publicatiilor americane a scazut cu 3% in aprilie-septembrie
Tirajul platit al ziarelor americane a coborat cu aproximativ 3% in intervalul 1 aprilie - 30 septembrie, reflectand cresterea numarului de cititori ai editiilor online, informeaza un studiu realizat de Audit Bureau of Circulations(Biroul pentru Auditul Tirajelor), citat de presa internationala.
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Printre ziarele care au raportat o scadere a tirajului platit se afla The New York Times, cu o depreciere de 4,5%, The New York Post, cu 5,2%, The Boston Globe, cu 6,7% si The Wall Street Journal, cu o coborarede 1,5%.
USA Today, cel mai citit cotidian din SUA, a inregistrat, in aceeasi perioada, o crestere a tirajului platit de 1%.
Tirajul platit al editiilor de duminica ale publicatiilor s-a depreciat cu aproape 5%, in perioada 1 aprilie – 30 septembrie, comparativ cu perioada similara a anului trecut.
Studiul a fost realizat de Audit Bureau of Circulations pe un esantion de 500 de ziare americane. Audit Bureau of Circulations (Biroul pentru Auditul Tirajelor) este o organizatie internationala non-profit, care masoara audienta publicatiilor scrise.
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