Media & Advertising
Topul celor mai valoroase branduri din lume: Apple a fost detronat
Google a devenit cel
mai valoros brand din lume, devansand rivalul Apple, care a detinut
acest titlu timp de trei ani consecutiv, potrivit unui top al
brandurilor la nivel global realizat de firma de publicitate si
cercetare Millward Brown.
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Valoarea brandului
Google a crescut anul trecut cu 40%, la 159 de miliarde de dolari, in
timp ce Apple a consemnat un declin de 20%, la aproape 148 miliarde
de dolari.
Google si Apple sunt urmate in top zece
al brandurilor de IBM (107,5 miliarde de dolari), Microsoft (90,2
miliarde dolari), McDonald’s ( 85,7 miliarde dolari), Coca-Cola (80,7
miliarde dolari), Visa (79,2 miliarde de dolari), AT&T (77,9
miliarde dolari), Marlboro (67,3 miliarde dolari) si Amazon (64,3
miliarde dolari).
Brandul Facebook valoreaza 36 de
miliarde de dolari si se afla pe locul 21, in urma unei cresteri de
aproape 70% fata de anul anterior. Cresterea valorii brandurilor
Samsung, Yahoo si Siemens a fost mai limitata, de 21%, 44% si 36%,
relateaza Mediafax.
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