Media & Advertising
Toshiba revine pe TV dupa 2 ani, cu un spot creat de Grey
Japonezii de la Toshiba au revenit cu reclama pe suport TV dupa 2 ani, printr-o campanie de promovare a unui laptop, realizata de catre agentia de publicitate Grey, informeaza presa internationala.
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Toshiba va difuza un spot TV de 60 de secunde, in care este prezentat cel mai usor laptop al companiei, pe nume Portege R500.
Aceasta este prima campanie de promovare lansata de agentia Grey pentru Toshiba, care a castigat contul companiei japoneze, in valoare de 25 de milioane de lire sterline (circa 33 milioane de euro), in iunie 2007.
Spotul se numeste „Light, lighter” (Usor, mai usor) si este bazat pe ideea de calatorie a conceptului de inovatie, si nu de destinatie. Acesta va fi lansat saptamana aceasta, in Marea Britanie.
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