Media & Advertising
Toyota Romania promoveaza innoirea parcului auto cu 200.000 euro
Toyota Romania si-a anuntat participarea la Programul National de Innoire a Parcului Auto printr-o campanie cu un buget aproximativ de 200.000 de euro, a declarat pentru DailyBusiness Mihai Bordeanu, marketing director Toyota Romania.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2007/07/46a74ff507cd9.jpg)
Toyota participa la Programul National de Innoire a Parcului Auto, astfel incat in orice showroom Toyota vechea masina poate fi inlocuita cu o Toyota noua.
Campania Toyota, semnata de agentia Saatchi & Saatchi, a demarat pe 2 iulie cu un spot TV, un spot radio si macheta de presa. Campania se va derula pana la sfarsitul lunii iulie.
Spotul, dintre cele cinci, realizate de companie in Romania, a fost realizat in doua zile. Castingul pentru masina veche a fost castigat de o Dacie 1100. Cea de-a doua masina folosita in spot a fost o Toyota Auris.
Toyota Romania este clientul Saatchi & Saatchi din anul 2000, agentia ocupandu-se atat de comunicarea corporate, cat si de comunicarea de brand pentru toate modelele pe care Toyota le are pe piata romaneasca.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/ministrul-Educatiei-Daniel-David.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/centrale-termice.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/taxele-din-2025.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Crin-Antonescu.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/concediu-medical.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Tudor-Chirila.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/cozi.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/Prognoza-meteo-3-decembrie-2024.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/apa-robinet.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/08/fabrica.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/sosea-e1736441986812.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/08/amenzi-bloc.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Cat-costa-ciresele-in-ianuarie-2025.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/Makaveli.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/previziuni-rune-2.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/12/bugetari.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2023/03/intern-elevi.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2022/11/ponta_pensii.webp)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/bani.png)
09 Jan. - 14:49
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/hmpc.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/ligia-deca.jpg)
09 Jan. - 09:04
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/01/meteo-2.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/08/fabrica.png)
09 Jan. - 19:09
