Media & Advertising
Unilever isi scoate la licitatie conturile de media din pietele cheie
Gigantul FMCG pregateste pitch-uri pentru activitatile de cumparare si planificare media din pietele cheie in care activeaza. Doar contul din Marea Britanie valoreaza peste 170 mil. euro, scrie presa internationala.
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In prezent, majoritatea serviciilor de media ale Unilever sunt gestionate de agentii ale grupurilor de comunicare WPP, Omnicom si Interpublic. Toate vor fi invitate sa liciteze din nou pentru conturile gigantului FMCG.
Pietele pentru care Unilever va organiza pitch-uri sunt Argentina, Mexic, SUA, Marea Britanie, Franta, Germania, Spania, Italia, Olanda, Polonia, Rusia, India si China.
Ultima licitatie organizata pentru contul european de media al Unilever a avut loc in 2004, cand a fost castigata de agentia Mindshare.
Cheltuieleile publicitare globale ale Unilever se ridica la 3,5 miliarde euro anual.
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