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Uniunea Agentiilor de Publicitate din Romania lansează Ghidul de Pitch
Uniunea Agentiilor de Publicitate din Romania (UAPR) lansează Ghidul de Pitch, un set de recomandări destinate în egală măsură agențiilor și clienților de publicitate, menite să asigure respectarea standardelor profesionale și transparența licitațiilor în industria locală de publicitate, urmând bunele practici adoptate deja la nivel internațional.
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