Media & Advertising
Vacanta de vara, dusmanul televiziunilor: Vezi scaderile de audienta si publicitate
Perioada concediilor de vara da dureri de cap managerilor posturilor de televiziune. Si asta pentru ca atat consumul de televiziune, cat si veniturile din publicitatea difuzata scad cu pana la 50% fata de o alta perioada a anului, pe o piata in declin, puternic afectat de criza economica. In 2010, investitiile in publicitatea TV au fost de 209 milioane de euro.
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