Media & Advertising
Venituri de 1 miliard de euro pentru grupul Interpublic in primul trimestru
Grupul Interpublic, unul dintre cele mai mari grupuri de publicitate din lume, a anuntat pentru primele trei luni ale anului 2007 o crestere a veniturilor cu 2,4% fata de perioada similara a anului trecut, pana la 1,36 miliarde dolari (un miliard euro).
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In perioada ianuarie-martie 2007, grupul a inregistrat pierderi de 125,9 milioane dolari (92,9 milioane euro), cu 56 milioane dolari mai mici decat in primul trimestru din 2006 (182,1 milioane dolari). Pierderile au fost cauzate de costurile salariale, care au crescut cu 4% in aceasta perioada, si de veniturile slabe inregistrate in Asia si Europa, conform warc.com.
Interpublic este unul dintre principalele grupuri de publicitate din lume, care detine mai multe agentii de publicitate si companii de servicii de marketing, printre care Initiative Media, Lowe Worldwide, McCann Erickson – prezente si in Romania – si Universal McCann.
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