Media & Advertising
Veniturile posturilor TV pentru copii au scazut cu pana la 20%
Aventurile lui "Flapjack" sau "Jonas" sunt cateva dintre serialele de desene animate difuzate de Cartoon Network si Disney Channel care tin zilnic zeci de mii de telespectatori in fata televizoarelor.
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Clienti precum Nestle, Kraft sau producatori de jocuri ca Noriel sau D-Toys au continuat sa cumpere publicitate pe posturile TV destinate copiilor, dar si-au redus investitiile cu pana la 20% fata de 2008. Pretul punctului de audienta a scazut cu 20%-30%, scrie Financiarul.
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