Media & Advertising
Virgin Media va lansa prima sa televiziune digitala
Virgin Media Television va lansa prima sa televiziune online, sub brandul Liv, un post de nisa destinat celebritatilor si modei, potrivit BrandRepublic.com.
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Postul de televiziune va fi disponibil din 23 octombrie, iar continutul sau este gratuit prin intermediul site-urilor si platformelor sociale care au incheiat acorduri cu Virgin Media.
Veniturile vor fi generate de publicitate. Printre brandurile pentru care s-au incheiat contracte de publicitate pana in prezent sunt Baileys, Nina Ricci si Walt Disney World Florida.
Programele vor putea fi urmarite si pe un canal special You-Tube, sau descarcate folosind o aplicatie Facebook.
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