Media & Advertising
Vizeum castiga 9 mil. lire sterline, contul de media al Pfizer in Marea Britanie
Agentia de media Vizeum, detinuta de grupul international de comunicare Aegis, va gestiona contul de media al Pfizer in Marea Britanie, estimat la 9 milioane de lire sterline (10,6 milioane de euro), potrivit Brandrepublic.com.
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Compania a fost aleasa in urma unui pitch lansat in luna octombrie, la care au participat si agentiile Starcom, PHD si Maxus, potrivit sursei mentionate.
Contul de media al Pfizer in Marea Britanie a fost gestionat inainte de agentia ZenithOptimedia.
Vizeum se va ocupa de brand-uri precum Anadin, Centrum sau SMA, detinute initial de compania farmaceutica Wyeth, care a fost achizitionata de Pfizer in ianuarie 2009, pentru suma de 52,4 miliarde de euro.
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