Media & Advertising
Vodafone isi revizuieste contul global de media
Operatorul de telefonie mobila Vodafone a inceput revizuirea contului global de media, estimat la 235 de milioane de euro, pentru Europa, Orientul Mijlociu, Africa si India, potrivit presei internationale.
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Procesul va fi coordonat de directorul global de brand David Wheldon.
Un purtator de cuvant al Vodafone a confirmat ca cel putin doua agentii au fost invitate sa faca oferte. „Una dintre intrebarile pe care ni le-am pus este daca nu cumva este mai ieftin ca o singura agentie sa se ocupe de gestionarea contului global de media. Bineinteles ca este posibil sa decidem sa pastram agentiile locale pe care le-am contractat deja”, a spus reprezentantul companiei.
Numele agentiilor vehiculate in presa sunt Mediaedge:cia, OMD, care in prezent gestioneaza activitatile de planificare si achizitie de spatiu media pentru Vodafone in cele mai multe tari din Europa, si Carat.
Revizuirea contului de media nu va afecta pietele din Statele Unite, Franta sau Australia.
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