Media & Advertising
Vodafone si-a reinnoit contractul de media si publicitate cu McCann pentru trei ani
Agentiile de media si publicitate Universal McCann si, respectiv, McCann Erickson vor gestiona contul companiei de telecomunicatii Vodafone pentru urmatorii trei ani, au anuntat oficialii Vodafone.
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Contul de media si publicitate al Vodafone a fost castigat in urma unei licitatii ce a durat aproximativ trei luni de zile.
„A fost un pitch pe care l-am abordat diferit, ca un consultant si nu ca o agentie de publicitate traditionala. Cred ca asta a facut diferenta: rezolvarea intr-un mod creativ a unei probleme de business”, a declarat Adrian Botan, creative director al McCann Erickson.
Cele doua agentii, parte a aceluiasi grup, colaboreaza cu Vodafone Romania de 10 ani.
Oficialii Vodafone nu au dorit sa dezvaluie numarul celorlalti concurenti la licitatie si nici nu au dorit sa confirme numele lor.
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