Media & Advertising
Volkswagen isi revizuieste conturile de publicitate din Europa
Constructorul auto german Volkswagen (VW) organizeaza un pitch pentru conturile sale de publicitate din Europa, pentru a crea o nou grup de agentii partenere care sa se ocupe de proiecte internationale specifice, relateaza Brand Republic.
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Noile agentii vor colabora cu agentia DDB care gestioneaza de 42 de ani contul global al VW.
La licitatie participa doua agentii din Marea Britanie si alte trei companii din Italia, Germania si Spania, potrivit sursei mentionate.
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