Media & Advertising
Warner Music Group cauta agentie de digital
Compania de inregistrare discuri Warner Music Group isi revizuiste contul de digital media din Europa si se pare ca ar fi abordat mai multe agentii, scrie Brand Republic.
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Este neclar ce impact va avea acest lucru asupra relatiilor actuale cu agentiile de media care se ocupa de conturile companiei din diferite tari europene, precizeaza sursa citata.
Contul media al grupului din Marea Britanie este detinut de ZenithOptimedia, dar se zvoneste ca Warner Music Group ar cauta sa lucreze cu alte agentii pe pietele europene.
Contul media pentru Warner Bros Studios este separat, fiind detinut in Marea Britanie de PHD.
O fuziune a conturilor de media ale Warner Music Group cu cele ale Warner Bros Studios este putin probabila, desi agentiile Omnicom, Group M si Publicis ar fi fost abordate de grupul de muzica.
Printre artistii internationali si formatiile promovate de Warner Music Group se numara Fleetwood Mac, Muse, REM si Metallica.
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