Media & Advertising
W&K gestioneaza contul Nokia, in valoare de 300 mil. $
Nokia a incredintat gestionarea contului sau global de creatie, in valoare de peste 300 de milioane de dolari (220 milioane de euro), agentiei Wieden + Kennedy (W&K).
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Viitoarele campanii Nokia vor avea drept scop contracararea eventualei scaderi ale vanzarilor de telefoane mobile ca urmare a aparitiei iPhone, informeaza Brandrepublic.com.
W&K va avea misiunea de a pozitiona angajamentul emotional in centrul politicii de advertising a Nokia ca parte a strategiei sale globale de markeing.
Jo Harlow, senior VP-marketing Nokia, apreciaza ca acest parteneriat va creste notorietatea brandului Nokia. Prima executie realizata de W&K va rula la inceputul lui 2008.
W&K este o agenþie de publicitate independenta din SUA ce detine in portofoliul sau de clienti Nike, Diet Coke, Coke Zero si Honda.
Cel mai mare producator de telefoane mobile din lume, Nokia detine o cota de piata globala de 36%, inregistrand in 2006 o cifra de afaceri de 41,1 miliarde de euro.
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