Media & Advertising
WPP investeste mai mult in China
WPP, cel mai mare grup de comunicare din lume, detinatorul agentiei G2, a achizitionat pachetul majoritar al DPI, unul dintre cei mai mari consultanti de marketing, potrivit BrandRepublic.com.
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Achizitia face parte din planurile WPP de a investi in continuare in China, a patra piata ca marime. Veniturile grupului pe aceasta piata este de aproximativ 900 milioane de dolari si ramane una dintre pietele cu cea mai rapida crestere.
DPI a fost fondata in 1996, in Hong Kong, si are in prezent peste 80 de angajati in birourile din Guangzhou si Shanghai. Printre clientii sai se numara , Ferrero, GlaxoSmithKline, Nestea si Procter & Gamble.
In iulie WPP Digital, divizia de investitii digitale a grupului WPP, a achizitionat un pachet minoritar la Leading Smart Holdings, o companie din Insulele Virgine Britanice (British Virgin Islands), cu interese majore in China.
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