Media & Advertising
WPP lanseaza un start-up in consultanta IT
WPP, cel mai mare grup de comunicare din lume, a anuntat ca va incepe sa ofere servicii de consultanta IT, in incercarea de a atrage o parte din bugetele departamentelor tehnice ale clientilor, a anuntat directorul executiv Sir Martin Sorrell, potrivit presei internationale.
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Sorrell a confirmat aceasta noua activitate a grupului, dar nu a oferit alte informatii.
Lansarea acestui nou serviciu face parte din strategia WPP de a-si extinde activitea in zona serviciilor tehnice, in conditiile in care departamentele IT si cele de marketing ale clientilor sai au devenit din ce in ce mai interconectate, ca urmare a cresterii importantei canalelor digitale in vanzari.
Miscarea ar putea aduce WPP in competitie cu IBM, Deloitte sau Accenture.
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