Media & Advertising
Zenith: Piata globala de publicitate scade cu aproape 10% in 2009
Agentia media Zenith Optimedia si-a revizuit estimarile privind scaderea piatei globale de publicitate de la 8,5% la 9,9%, potrivit brandrepublic.com.
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In raport se face precizarea ca declinul a atins punctul maxim.
„Imbunatatirile aparute in ceea ce priveste increderea in economie au fost dublate de semnale pozitive din partea proprietarilor media, potrivit carora declinul a atins punctul maxim”, se arata in raport.
Inernetul este singurul mediu de promovare care va creste in 2009, cu 9,2% comparativ cu 2008, se arata in raport.
TV-ul si publicitatea outdoor vor reveni pe plus in 2010, urmate de radio in 2011.
Estimarile pentru 2011 vizeaza o crestere de 4,3% a pietei globale de publicitate, pietele din tarile in curs de dezvoltare urmand sa detina o cota de 35%, de la 29% in 2008.
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