Media & Advertising
Zenith: Publicitatea pe desktop va scadea mai mult decat cea pe ziare si reviste pana in 2018
Intre 2015 și 2018 adspend-ul din desktop va scadea cu 10,7 miliarde de dolari, mai mult decat celelalte doua medii aflate in declin - ziarele (care se vor micsora cu 9,6 miliarde de dolari) și revistele (4,4 miliarde de dolari), potrivit unui studiu Zenith Media.
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