Media & Advertising
ZenithOptimedia: Piata globala de publicitate va creste cu 6,7% in 2008
Piata internationala de publicitate se va dezvolta cu 6,7% in 2008, cresterea fiind determinata in principal de Jocurile Olimpice din China, alegerile prezidentiale din SUA si de Campionatul European de Fotbal din Austria si Elvetia, potrivit unui studiu al agentiei media ZenithOptimedia.
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Piata de advertising din SUA va creste anul viitor cu 4,1%, fata de anul acesta, arata studiul, si tot potrivit acestuia.
Studiul mai arata ca la nivel mondial, publicitatea pe Internet o va depasi pe cea din reviste in anul 2010.
In 2010, Internetul va acoperi 15% din totalul investitiilor in media, in zece piete internationale. In prezent, Internetul reprezinta 15% din totalul investitiilor in media doar in patru tari, Danemarca, Suedia, Norvegia si Marea Britanie.
Agentia Zenith Optimedia este parte a Publicis, unul dintre cele mai importante grupuri de publicitate din lume, care mai detine agentii precum Saatchi & Saatchi, Leo Burnett si Publicis.
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