Media & Advertising
ZenithOptimedia, una dintre retelele media cu traditie, s-ar putea \”se rupe\” in doua
Se pare ca agentia ZenithOptimedia este pe punctul de a se rupe in doua, dupa o restructurare la nivel de grup, potrivit unor surse citate de Brandrepublic.com.
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Grupul Publicis a creat ZenithOptimedia in 2003 dupa o fuziune controversata intre departamentul de media planning al Zenith Media si retelele Optimedia.
Potrivit surselor citate, Stephen Farquhar va conduce Zenith, iar Mark Howley va deveni managerul Optimedia.
Amandoi i-ar putea raporta actualului CEO al ZenithOptimedia, Gerry Boyle.
Separerea celor doua unitati naste intrebari in legatura cu soarta diviziilor independente Zed si Equinox.
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