Media & Advertising
Zentiva a lansat spotul TV pentru medicamentul Modafen
Compania farmaceutica Zentiva a lansat de cateva zile spotul TV pentru campania de promovare a marcii Modafen. Acesta ruleaza deja pe televiziunile Pro TV, Antena 1 si Prima TV.
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Spotul TV se numeste „Modafen invinge raceala si gripa” si are o durata de 30 de secunde. Acesta este o adaptare, pentru piata romaneasca, a spotului care ruleaza si pe pietele externe, informeaza un comunicat al Zentiva.
Clipul va rula pe canalele romanesti de televiziune pana la sfarsitul lunii martie.
Acesta a fost creat de agentia Ogilvy One din Praga cu coordonare din partea echipelor de marketing a companiei Zentiva din Romania si Cehia, iar agentia de media responsabila cu stabilirea media-planului este MPG Group.
Zentiva NV este un grup international care dezvolta, produce si comercializeaza produse farmaceutice. Grupul are peste 6.400 de angajati si detine unitati de productie in Cehia, Turcia, Romania si Slovacia.
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