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28% din americani cumpara cadouri de Craciun influentati de retelele sociale
Retelele sociale au influentat decizia de cumparare a 28% dintre americanii care au cumparat cadouri de Craciun anul acesta, potrivit unui studiu realizat de ComScore Inc, informeaza Bloomberg.
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Consumatorii au fost influentati in cea mai mare masura de comentariile facute de cei care utilizeaza retele sociale de tipul Facebook sau Twitter.
Aceste rezultate indica impactul pe care retelele sociale il vor avea asupra comertului, in urmatorii zece ani, apreciaza Gian Fulgoni, presedintele companiei care a realizat studiul.
Pe de alta parte, studiul arata ca 7% dintre respondenti urmaresc companiile pe Facebook pentru a primi alerte cu oferte speciale, iar 5% au facut acelasi lucru pe Twitter.
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