New Media
Agentiile de publicitate fac apel la transparenta, dar fara sa declare bugetele alocate la Google sau Yahoo
Discutiile pe marginea sistemului de masurare a investitiilor in publicitatea online au incins, zilele acestea, spiritele in randul membrilor BRAT, care s-au impartit in doua tabere. Pe de o parte, agentiile de publicitate cer transparenta prin monitorizarea campaniilor (dar nu si a celor de pe Google, Facebook si Yahoo). De cealalta parte, unii publisheri aduc in discutie clauzele de confidentialitate, care nu le permit dezvaluirea detaliilor din contracte.
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