New Media
Bugetele pentru email marketing si social media vor creste in 2011
Anul acesta marketerii au apelat tot mai des la elemente de social media in campaniile prin email pe care le-au derulat, iar pentru 2011 se estimeaza o crestere a bugetelor pe aceste segmente, precum si o "colaborare" mai stransa intre cele doua, potrivit unui studiu StrongMail, citat de Emarketer.com.
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Astfel, potrivit studiului realizat in luna noiembrie la nivel international, aproape doua treimi dintre companii vor creste bugetele pentru email marketing, iar 57% dintre acestea vor pune mai multi bani la bataie pentru social media marketing.
Cele doua segmente se vor apropia tot mai mult in conditiile in care marketerii integreaza cele doua canale. Mai mult de un sfert dintre respondenti au spus ca deja au formulat si au implementat o strategie pentru email marketing si social media, iar alti 43% planuiesc sa faca acest lucru in 2011.
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