New Media
Crowdfunding, o noua tendinta pe Internet
Finantarea de proiecte si a unor
companii tinere prin apeluri lansate pe internet pentru strangere de
fonduri ("crowdfunding") a cunoscut o crestere exploziva
anul trecut, potrivit unui studiu publicat de cabinetul de cercetari
de piata Massolution.
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Aproximativ 2,7
miliarde de dolari au fost investite astfel in 2012, o cifra care
reprezinta o crestere cu 81% fata de 2011. Din aceasta suma, „partea
leului” (95%) a revenit Americii de Nord (1,6 miliarde de
dolari) si Europei (945 milioane de dolari).
Acest tip de finantare participativa
are toate sansele sa continue sa progreseze, pentru a ajunge la peste
5 miliarde de dolari in acest an, potrivit directorului general al
companiei Massolution, Carl Esposti.
Anul trecut, aproximativ 30% din
investitii au mers mai ales catre proiecte sociale si filantropice,
16,9%, catre companii, 11,9%, catre filme si teatru si 7,5%, catre
muzica, arata Mediafax.
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