New Media
Cum isi cresc retailerii online din SUA vanzarile: publica \”scrisori catre Mos Craciun\”
Un american in varsta de 29 ani si-a creat o lista de cumparaturi pe site-ul celui mai mare retailer online din lume, Amazon, pe care ulterior a impartasit-o rudelor si prietenilor, pentru a evita sa primeasca de Craciun cadouri nedorite, scrie Reuters.
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Exemplul Amazon, de a publica online ceea ce-si doresc clientii sa primeasca de la Mos Craciun, a fost preluat si de alti retaileri online.
Astfel ca peste 6 din 10 retaileri au inclus anul trecut pe site-urile lor liste ale dorintelor de Sarbatori, fata de 57% in 2008 si 55% in 2007, conform sursei mentionate.
Rudele si cunostintele celor care isi impartasesc online preferintele pentru cadouri sunt astfel mult mai incurajate sa cumpere acele daruri, decat in situatia in care nu stiau ce cadouri sa le faca.
Pe langa faptul ca aceste liste ale dorintelor contribuie la cresterea vanzarilor, scade si procentul produselor returnate.
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21 Dec. - 18:00
