New Media
Cum vrea publicitatea pe mobil s-o detroneze pe cea online
Cresterea numarului celor care detin un smartphone, precum si o comunicare personalizata cu consumatorul sunt principalele arme cu care advertisingul mobil vrea sa-l detroneze pe cel online. Pe de alta parte, spatiul limitat, precum si posibilitatile restranse de comunicare, sunt piedicile care trebuie depasite in acest demers.
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